Push SMS and Pull SMS serve distinct purposes in messaging. Push SMS are messages sent proactively by a business to customers without their request, such as alerts or promotions (e.g., “20% off today! -SMSGAT”). Pull SMS, on the other hand, are triggered by a customer’s action, like texting a keyword (e.g., “INFO” to 56161) to receive a response (e.g., “Here’s your info! -SMSGAT”). At SMSGatewayCenter, our SMS gateway supports both—use Push for announcements and Pull for interactive queries. Learn more about SMS types at smsgatewaycenter.com/sms-types/.
