SMS Marketing: Why Calling and Texting is the Newest Way for Companies to Reach Decision Makers
Back in the day, your website was your business. Now, everything has changed. With social media dominating the marketing world, few companies take to email marketing as a means for branding themselves or reaching out to potential customers. But now bulk SMS marketing is making a strong comeback. A recent survey in 2017 revealed that 48% of small businesses surveyed plan on using SMS in their marketing efforts over the next year.
The Business Acumen of SMS Marketing
As the saying goes, “timing is everything.“ And when it comes to SMS marketing, that couldn’t be more true. Sending prospects and customers timely, relevant text messages has been shown to be one of the most effective ways to reach decision makers.
SMS marketing allows businesses to send text messages directly to their target audience with near-instantaneous delivery. This makes it an extremely powerful tool for reaching prospects and customers who may be difficult to reach through other channels.
What’s more, SMS marketing is highly personalized and can be tailored to the specific needs of each individual recipient. This makes it an incredibly effective way to communicate with prospects and customers on a one-to-one basis.
Finally, SMS marketing is extremely cost-effective, making it a great option for businesses of all sizes. When done correctly, SMS marketing can produce an incredible return on investment (ROI).
If you’re not already using SMS marketing to reach your target audience, now is the time to start!
Your Best Customers
More than ever before, companies are using SMS marketing to reach their target audiences. And there’s good reason for it – texting has a number of advantages over other forms of communication.
For one, people are almost always guaranteed to read a text message, whereas an email or social media post might get lost in the shuffle. A text also has a personal touch that can make your customers feel valued – like you’re reaching out to them directly.
But who should you be targeting with your bulk SMS marketing campaigns? The answer is your best customers.
Your best customers are those who are most likely to buy from you again and again. They’re also the ones who are most likely to refer their friends and family members to your business. In other words, they’re your biggest advocates.
There are a number of ways to identify your best customers. One method is to look at purchase history – who buys the most from you? Who spends the most each time they shop? Another option is to survey your customers and ask them directly what they love about doing business with you.
Once you know who your best customers are, you can start targeting them with special offers and exclusive deals. You can also use SMS marketing to keep them up-to-date on new products and services, or remind them of upcoming sales or events.
The bottom line is that SMS marketing is an incredibly powerful tool – and if you’re not using it to reach your best customers, you’re missing out on a huge opportunity.
Best Practices For Sending A Smarter Campaign Message
It’s no secret that texting has become one of the most popular forms of communication, with people of all ages using it to stay in touch with friends, family, and colleagues. What’s less well known is that SMS is also a powerful marketing tool, and one that more and more companies are starting to use to reach their target audiences.
If you’re thinking of incorporating SMS into your marketing strategy, there are a few best practices you should keep in mind to ensure your message is effective and reaches the right people.
- Keep it short and sweet: Because people are used to reading text messages quickly, it’s important to keep your message concise. Get straight to the point and don’t include any unnecessary information.
- Use strong calls to action: A great way to get people to act on your message is by including a strong call to action. Tell them what you want them to do, whether it’s visit your website, call your store, or come in for a special promotion.
- Use personalization: People are more likely to respond positively to messages that feel like they’re addressed directly to them. Addressing your audience by name or using other personalization techniques can help make your message more impactful.
- Timing is everything: When you send your SMS campaign will play a big role in its success. Avoid sending messages late at night or early in the morning when people are less likely to be checking their phones.
Conclusion
SMS marketing is an incredibly effective way to reach decision makers. Companies that use SMS marketing see a significant increase in sales and engagement. If you’re not using SMS marketing to reach your target audience, you’re missing out on a powerful tool that can help you close more deals and grow your business. Contact SMS Gateway Center’s experts to start your SMS marketing.
