The WhatsApp Business API has become a game-changer for businesses, enabling personalized communication, enhancing customer support, and driving engagement. However, integrating and effectively using the API comes with its own set of challenges. In this article, we’ll dive into five common WhatsApp Business API integration challenges and provide actionable solutions to overcome them, ensuring smooth […]
In line with recent Telecom Regulatory Authority of India (TRAI) guidelines, all Principal Entities (PEs) sending commercial communications via bulk SMS must now establish a fully traceable chain of telemarketers for each message sent to end customers. This directive, effective from November 1, 2024, ensures greater transparency, preventing misuse of headers and content templates, and […]
