Sms is a primary tool in mobile marketing because it is widely used by consumers and suppliers as Communication Tool. To reach the target audience with existing government regulations, it would be a concern to reach your target audinece… What would be the ethical way to communicate through Sms? The ethical way would be to […]
TRAI has announced its new rule on Sender ID / Mask for all Transactional Routes. Any one using Transactional Route like Banks, Schools, Colleges, Stock or Share Market, etc will now have to compulsorily use 6 Alphabetic Sender ID with out any numeric. For example, earlier if Citibank used to send sms with Sender ID […]
Have you been bothered by pesky or unsolicited SMS or calls from strangers and marketing companies. Well, you can register a complaint against such people and TRAI will impose a serious penalty on such people. Those who do not follow the TRAI guidelines then they might land up in paying huge penalties to the government. […]
