The 3 Best Strategies for Boosting Conversions in your SMS Campaign
In this digital age, it’s easier than ever to send bulk messages. A short message service (SMS) campaign is an excellent way to reach your target audience and drive conversions. It’s also one of the cheapest ways to advertise because most people have an SMS-enabled phone and don’t have data plans during this time. With that in mind, here are three ways to boost your conversion rate with an SMS campaign.
Keep it Short and Simple
When it comes to SMS, you want to make sure that your content is kept as short as possible. The average person’s attention span is now just eight seconds, meaning that if you don’t quickly grab their attention, there is a good chance they will move on to something else. It’s not enough to just have a short copy, it also needs to be simple. Remember that the people receiving your SMS are likely not educated on your product or service. Keep your language simple and avoid jargon. If you need to, bring in someone to proofread your copy to make sure it’s not overly complex.
Run a Contest
SMS campaigns can be used for more than just informing your customers of your product or service. They can also be used to run contests. Contests are a great way to increase engagement and drive leads. You can use a contest to get your customers to interact with your SMS campaign and increase the likelihood of them purchasing from you. A great way to run a contest is to ask customers to send in a keyword found in your SMS campaign. When they send in the keyword, ask them to include their phone number. You can then pick a winner at random and send them a discount to your store. You should, however, keep in mind that you need to comply with the law when it comes to running contests. All contests must be noted as such, have a clear objective and end date, and have a clear winner. You also must ensure that you have a way to keep track of all of your contestants, as well as how they can redeem the prize if they are chosen as a winner. You may need to get a special permit to run a contest if you are running a large-scale campaign.
Send a Re-engagement SMS Campaign
If your SMS campaign has been going on for a while, you may notice a decline in engagement. This is normal. Eventually, customers will tire of hearing from you. But this is okay. You don’t want to annoy your customers. That said, you also don’t want to lose those customers. A re-engagement campaign is a perfect way to get customers who have grown tired of your campaign to engage once more with your SMS. You can do this by sending out a short message thanking your customers for their continued support and letting them know that you appreciate it. You can also send out a message letting your customers know about a new promotion you are running or a new product or service you are offering.
Conclusion
SMS campaigns are an excellent way to reach your target audience. Remember to keep your content short and simple, run a contest, and send a re-engagement campaign to boost your conversion rate. By following these tips, you can ensure that your SMS campaign is a huge success.
