Why you should Consider Mobile Marketing for your Business in 2022
The mobile marketing landscape is constantly evolving, and the future of this channel appears promising. According to data from Statista, worldwide spending on mobile advertising is expected to reach almost $84 billion in 2022. In this blog post, we’ll explore why you should consider mobile SMS marketing for your business in 2022 and what you should know as an aspiring marketer.
What to Know Before You Start
Before you jump in and start creating mobile SMS ads, it’s important to understand the landscape and how it’s likely to evolve in the future. Doing so will help you to create better ads, which increases your chances of success.
The importance of a mobile-first mindset
Creating a mobile-first mindset is key in mobile SMS marketing. This simply means that you should create content that is optimized for mobile devices first before trying to adapt it for desktop. If you create content for desktop first, then try to “shrink” it for mobile, it will likely be subpar. Creating mobile-first content ensures that you’re providing your audience with content that is relevant and timely. This will help to drive brand awareness, increase engagement, and increase conversions — three things we all want!
Mobile Marketing Predictions for 2022
— Rise in location-based marketing – As consumers become more and more comfortable with location-based services such as geofencing, beacons, and augmented reality, marketers are expected to follow suit. This rise in location-based marketing allows brands to better connect with customers and provide them with more personalized and relevant experiences. — Growth in visual content — As consumers turn to mobile devices as their main source of information, visual content has become king. This means that marketers need to start thinking more in terms of visuals, including the images and video within their ads. Visuals increase engagement, are easier to digest, and are more likely to go viral. — Continued rise in voice search – As voice search continues to grow, marketers are expected to adapt and create ads that take advantage of this new trend. Doing so will give brands an edge and increase the likelihood that their ads are actually clicked.
Bottom line
Mobile marketing is an important channel for any business to be adopting and investing in. With a growing number of people using their smartphones and tablets to access the internet, it’s key for marketers to adapt and make their content accessible on these devices. In order to do so, marketers must first adopt a mobile-first mindset and create content that’s optimized for mobile devices. Doing so will enable you to reach a wider audience, drive more engagement, and increase conversions.
