Interact with 2 billion consumers worldwide using a platform that is quick, easy to use, safe, and dependable. By integrating our WhatsApp Business APIs to send and receive messages, you may enable your company to offer two-way, real-time communication.
The WhatsApp Business API was introduced to assist medium-sized and big businesses who wished to utilise WhatsApp for mass consumer communication. With automated answers, WhatsApp chatbots, and interactive messages, organisations may automate communication using the WhatsApp Business API.
Simply said, WhatsApp Business API enables companies to design a customised communication channel that best suits their clients' needs.
WhatsApp Business API: The WhatsApp Business API is a service for medium-sized and big companies who interact with clients on a large scale, typically through integrating it with other business systems.
WhatsApp Business App: Available for iOS and Android, WhatsApp Business App is the ideal option for home-based and small businesses with just one owner who serves clients. This cannot be used to build chatbots or notify consumers automatically.
The WhatsApp Business API cannot be downloaded by business users directly.They must work with a Business Solution Provider (BSP) in order to obtain the WhatsApp API for their company or can directly use Meta's API directly and use platforms to send messages and have live agent chat facility. We provide both services.
WhatsApp Business API is not free, in contrast to the WhatsApp for Business app that is accessible through the Google Play Store. The base price established by WhatsApp and the commission levied by BSP determine the pricing. BSPs pay WhatsApp to access their API and share a connection with their end users. Each BSP is allowed to determine its own pricing.
You should link a phone number to your WhatsApp Business API account. As SMS is required for OTP verification, the phone number associated with the WhatsApp Business API must be allowed to accept calls or SMS.
SMS Gateway Center advises choosing a phone number that isn't already registered for a WhatsApp Business App or WhatsApp Messaging account. It is possible to migrate phone numbers from the app to the API, but WhatsApp does not permit the reverse.
Business Initiated Conversations: These are interactions between a company and a user.There will need to be a message template for these business-related conversations.
User-Initiated Conversations: These are communications that a user initiates with a company. A firm is considered to have begun a discussion when it responds to this communication within a 24-hour span. Throughout this 24-hour period, businesses may send free-form messages.